On 20 March 2022 we will turn half a century old: a very important milestone for us, which we want to celebrate with the people who made it possible
Fifty years have passed since in 1972 Pio Ferretti founded “Pontex” and began his activity of transformation, ennobling and customization of clothing fabrics, supported, years later, by his sons Luca and Letizia.
Today the company is led by Letizia Ferretti, 2nd generation, and represents a point of reference in the sector of clothing fabrics in Italy and abroad with about 8 thousand customers served and more than 30 countries in the world to which it exports.
50 years of history, 50 years of tradition, 50 years of work carried out with passion and tenacious dedication that have spanned generations, today a source of great satisfaction, which has allowed the company to develop a strong identity.
“After 20 years I continue to love this job that forces me to always think about new things, to different approaches, to study new proposals for clothing fabrics in line with market research in the fashion sector”.Letizia Ferretti, CEO Pontex, 2nd generation
“I started working in Pontex the day after I graduated – says Letizia Ferretti, 43, CEO: it was March 20, 2002, a curious coincidence, the same day my father founded the company. I dreamed of a varied and dynamic job, which would allow me to “use” the languages studied at the University. The difficulties are not lacking, especially when you have a family with two children, but even today after 20 years I continue to love this job that forces me to always think about new things, to different approaches, to study new proposals for clothing fabrics in line with market research in the fashion sector. It stimulates me to travel and meet customers from different countries, slowly with the end of the pandemic we have begun to travel the world again: with each customer there is a different relationship, because the approach is different depending on the culture and identity “.
These 50 years of activity represent a solid basis in a still particular and very complex moment: the Covid situation has upset the balance in the fashion world. Despite the difficulties, the company has never stopped evolving within the global market with the same goal in mind: “Customer satisfaction“.
“To stay in this world – concludes Letizia – we must continue to be flexible, quickly adapt to change, grasp every smallest need or request and satisfy it. My slogan? The customer is the king “.
Scrupulous control of product quality, excellence and uniqueness of the fabric recognized by the most prestigious style and brand offices, precision and speed in deliveries have characterized the way-of-work of half a century of production. To these values is added the entrepreneurial strategy increasingly oriented towards the offer of custom-made clothing fabrics, designed and made to measure for the customer. In particular Pontex focuses on Research and Development, sustainability of the raw material, customization and durability of the final product, to create those unique “garments” that.
It is an anniversary, the 50th, that the company wants to experience and celebrate only “symbolically” for the whole of 2022, as the historical period we are living prevents us from any kind of celebration.
The restyling of the logo, the launch of the campaign faces on social profiles, to tell a company that is made first of all by people.
1972 — 2022
50 years of history, 50 years of tradition, 50 years of work carried out with passion and tenacious dedication that have spanned generations